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Cultural Marxism began not in the 1960s but in 1919, immediately after World War I. Marxist theory had predicted that in the event of a big European war, the working class all over Europe would rise up to overthrow capitalism and create communism. But when war came in 1914, that did not happen. When it finally did happen in Russia in 1917, workers in other European countries did not support it. What had gone wrong?
Independently, two Marxist theorists, Antonio Gramsci in Italy and Georg Lukacs in Hungary, came to the same answer: Western culture and the Christian religion had so blinded the working class to its true, Marxist class interest that Communism was impossible in the West until both could be destroyed.
To translate Marxism from economic into cultural terms, the members of the Frankfurt School – – Max Horkheimer, Theodor Adorno, Wilhelm Reich, Eric Fromm and Herbert Marcuse, to name the most important – – had to contradict Marx on several points. They argued that culture was not just part of what Marx had called society’s “superstructure,” but an independent and very important variable. They also said that the working class would not lead a Marxist revolution, because it was becoming part of the middle class, the hated bourgeoisie.
Who would? In the 1950s, Marcuse answered the question: a coalition of blacks, students, feminist women and homosexuals.